COURTNEY WALSH
Vuarnet,
EXPERIENTIAL MARKETING
The Brief
Vuarnet announced the opening of the brand’s first U.S. flagship in New York’s Nolita. The 1,000 square foot space in New York’s Nolita opened its doors July 14, timed to coincide with Bastille Day. The brand chose Reflex Group as their creative agency partner starting in 2018 to deliver on three goals: use the power of influencer marketing to invite culturally open-minded millennials into the world of Vuarnet; introduce growth markets to the brand’s authentic culture; and retain the brand’s loyal international customer base with meaningful connection points to the community.
My Role
I produced French eyewear brand Vuarnet’s Bastille Day Weekend store opening in NYC. Alongside executing a wild posting campaign to garner brand visibility in the new store’s Soho vicinity, I also executed a photoshoot of launch ambassador, music artist Vashtie Kola, to create high imagery assets for paid advertisements, media, and PR.
The store opening was memorable with music by Vashtie Kola, and the release of her limited edition custom engraved Va$htie Glacier frames. With a line outside the door on opening night and a giveaway event throughout the weekend, the launch ensured foot traffic to their new location.
The Results
300+
Attendees
10MM+
Social Impressions
Client
Vuarnet
Role
Producer:
Client Relations,
Photoshoot Production,
Talent Management,
Location Scouting,
Art Direction Support,
Equipment Sourcing,
Vendor Negotiation,
Event Production,
Event Branding
Influencer Credits
@silkymerman, Ben Ono
@aaronbrimhall, Aaron Brimhall
@jensen.austin, Austin Jensen
@benrueck, Ben Rueck
@_cammcleod_, Cam McLeod
@clarkfyan, Clark Fyans
@holidayfromwhere,
Dane Faurschou
@camera_jesus, Joe Gall
@kaminskiphotography,
Kevin Kaminski
@matthewgarksy,
Matthew Garsky
@niinellhound, Nina Kaplan
@torrey_meritt, Torrey Merritt
@alpinewithv, Victoria Valchev
@vincedickson, Vince Dickson
Release
2018