COURTNEY WALSH
Vuarnet,
CONTENT PRODUCTION
& INFLUENCER MARKETING
The Brief
Vuarnet announced the opening of the brand’s first U.S. flagship in New York’s Nolita. The 1,000 square foot space in New York’s Nolita opened its doors July 14, timed to coincide with Bastille Day. The brand chose Reflex Group as their creative agency partner starting in 2018 to deliver on three goals: use the power of influencer marketing to invite culturally open-minded millennials into the world of Vuarnet; introduce growth markets to the brand’s authentic culture; and retain the brand’s loyal international customer base with meaningful connection points to the community.
My Role
I led Reflex Group’s two-tiered influencer marketing campaign for French sunglass brand Vuarnet in the United States. I secured three macro influencers as brand ambassadors to engage a young, urban, and diverse audience in the United States. Each influencer produced video and image assets for the brand to use on their social and e-commerce platforms. Throughout the breadth of the campaign, I seeded and activated over a hundred micro influencers to create content and generate authentic conversations in the US.
The Results
150+
Influencers
20MM+
Social Impressions
Client
Vuarnet
Role
Campaign Manager:
Client Relations,
Creative Direction,
Campaign Development,
Talent Casting,
Influencer Management,
Program Execution
Influencer Credits
@silkymerman, Ben Ono
@aaronbrimhall, Aaron Brimhall
@jensen.austin, Austin Jensen
@benrueck, Ben Rueck
@_cammcleod_, Cam McLeod
@clarkfyan, Clark Fyans
@holidayfromwhere,
Dane Faurschou
@camera_jesus, Joe Gall
@kaminskiphotography,
Kevin Kaminski
@matthewgarksy,
Matthew Garsky
@niinellhound, Nina Kaplan
@torrey_meritt, Torrey Merritt
@alpinewithv, Victoria Valchev
@vincedickson, Vince Dickson
Release
2018
