Vuarnet, US Launch

I produced French eyewear brand Vuarnet’s Bastille Day Weekend store opening in NYC. Alongside executing a wild posting campaign to garner brand visibility in the new store’s Soho vicinity, I also executed a photoshoot of launch ambassador, music artist Vashtie Kola, to create high imagery assets for paid advertisements, media, and PR.

The store opening was memorable with music by Vashtie Kola, and the release of her limited edition custom engraved Va$htie Glacier frames. With a line outside the door on opening night and a giveaway event throughout the weekend, the launch ensured foot traffic to their new location.