COURTNEY WALSH

Vuarnet,
Own The Day
I led Reflex Group’s two-tiered influencer marketing campaign for French sunglass brand Vuarnet in the United States. I assisted in securing three macro influencers as brand ambassadors to engage a young, urban, and diverse audience in the United States. This produced video and image assets for the brand to use on their social and ecommerce platforms. Throughout the breadth of the campaign, I seeded and activated over a hundred micro influencers to create content and generate authentic conversations in the US.
Client
Vuarnet
Role
Campaign Manager
Client Relations,
Creative Direction,
Campaign Development,
Talent Casting,
Influencer Management,
Program Execution
Influencer Credits
@silkymerman, Ben Ono @aaronbrimhall, Aaron Brimhall
@jensen.austin, Austin Jensen
@benrueck, Ben Rueck
@_cammcleod_, Cam McLeod
@clarkfyan, Clark Fyans
@holidayfromwhere, Dane Faurschou
@camera_jesus, Joe Gall
@kaminskiphotography, Kevin Kaminski
@matthewgarksy, Matthew Garsky
@niinellhound, Nina Kaplan
@torrey_merritt, Torrey Merritt
@alpinewithv, Victoria Valchev
@vincedickson, Vince Dickson
Release
2018






















