COURTNEY WALSH

CONTENT STRATEGY

& PRODUCTION

My Role

I worked closely with the Creative Director and Art Director to develop a creative digital strategy for K-Beauty brand VDL (Vivid Desires come to Life) with the goal of targeting a millennial American audience for their Instagram and e-commerce site. The direction of these social media assets was intended to highlight VDL’s hero products, illuminating “glass skin” Lumilayer Primers, while also positioning VDL as a creative, disruptive leader among its K-Beauty competitors. 

I oversaw the Art Director’s shot list ensuring it was consistent with the concept, presenting alternative ideas when needed. I also offered creative support on-set, specifically with prop styling. I had full ownership of the budget, pre-production, call sheet, on-set production, and post-production of the deliverables. 

2018