COURTNEY WALSH

My Role

I assisted in developing and executing a kaleidoscope concept for VDL’s Ipsy Gen Beauty trade show booth at the Javits Center and Pop Up in Soho. I collaborated closely with the Creative Director with the goal of creating unique content that drove awareness and encouraged sales for the brand’s US e-commerce launch.

I contributed to key design elements for the activation such as pitching and producing the LED chair for the storefront as well as the mirror station’s structural design. I managed all event branding and production steps, including install and breakdown for both events.​