Mamonde Social Media Strategy

Mamonde,

SOCIAL MEDIA STRATEGY

The Brief

Create a memorable and differentiated nationwide brand launch. Raise brand awareness and establish authority in the beauty industry. Recruit a large and engaged audience through a digital-first approach generate high-impact campaigns and drive sales to Ulta.com and Ulta stores

My Role

I managed the social media presence and brand voice across all social channels for Mamonde US & Canada.

I provided branding oversight and social media strategy. I curated and created organic content across all social channels, growing overall channels. I contributed reporting, daily suggestions and guidance to multiple internal teams and accounts. I managed client relationships between influencers and Mamonde. Analyzed results of social media accounts using Google Analytics, Facebook Insights, etc. Monitored, encouraged and responded to conversation surrounding the brand.

In 12 Months

+30K

Followers

+133,081

Likes

+3,770

Comments

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The Launch

I supported the US launch by curating a weekend of luxury for six macro influencers in Ojaj, California. Achieved 16.3M in global reach by leading all branding and content production. Completed project two weeks ahead and optimized client mix of brand advocates.

NYC Popup

I produced an immersive garden popup in NYC, inviting press, influencers, and the public to enter the Mamonde garden. Guests were gifted bouquets comprised of one of Mamonde's botanical ingredients and educated on their efficacies.

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#LoveMamonde

Following the user-generated content trend, we harnessed the power of our Instagram followers to collect pictures of them showcasing the products for a chance to be featured with the hashtag #LoveMamonde. One of the ultimate goals of the Instagram account was to create a community for Mamonde and K-Beauty fans. I devised the Mamonde Muse program as a response to this ask. Muses were super fans and micro influencers whom I reached out either through product seeding or direct message. Muses were invited to participate in photo shoots and get first dibs on testing new products in exchange for creating content. These community images were posted next to brand imagery to further reach and build a network of relatable, yet still aspirational content.

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Client

Mamonde

Role

Social Media Manager

Team Management,

Social Media Strategy,

Campaign Development,

Analysis and Reporting

Influencer Management,

Customer Service,

Client Relations,

Presentation,

Content Planning,

Crisis Management

Influencer Credits

@CailaQuinn

@AshleyRobertson

@Ellenvora

@Xomissdanielle

@Amanda_Stantonn

@Thebeautybeau

Release

2018