COURTNEY WALSH
MALIN+GOETZ,
SOCIAL MEDIA STRATEGY
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My Role
I managed the social media presence and brand voice across all social channels for New York-based beauty brand MALIN+GOETZ. I provided branding oversight and social media strategy. I curated and created organic content across all social channels, growing overall channels. I contributed reporting, daily suggestions and guidance to multiple internal teams and accounts. I managed client relationships between influencers and MALIN+GOETZ. Analyzed results of social media accounts using Google Analytics, Facebook Insights, etc. Monitored, encouraged and responded to conversation surrounding the brand.
Instagram in
12 Months
+19.1K
Followers
+220.8K
Likes
+28.4K
Comments
Facebook In 12 Months
+2,419K
Followers
+3,652K
Likes
+48.3K
Post Engagements
Twitter In 12 Months
+3,094K
Followers
+267K
Impressions
Content Highlights
On the go.
Brightening Enzyme Mask Launch.
It's Lit
In honor of 420, I conceived and executed a partnership with MALIN+GOETZ, La Ligne and influencer @ChronicFlowers. La Ligne is headed by two former Vogue editors who wanted to create a collection that would empower women of all ages with effortless self-expression. They were the perfect partner to make something chic and fun to celebrate that woman in all of our lives. The high notes package included the MALIN+GOETZ best-selling cannabis candle and classic, super soft ringer tee with ganja green trim and “sticky icky” embroidery because we all deserve to end the day on a high note.
#MGLipService
The MALIN+GOETZ audience tends to shy away from overproduced content. Wanting to give our feed a human touch I started the #MGLipService content series featuring M+G's cult favorite lip balm and familiar faces from around the office.
Client
Malin+Goetz
Role
Social Media Manager
Team Management,
Social Media Strategy,
Campaign Development,
Analysis and Reporting
Influencer Management,
Customer Service,
Client Relations,
Presentation,
Content Planning,
Crisis Management
Release
2018