COURTNEY WALSH

My Role

I led Reflex Group’s influencer marketing campaign for beauty brand MALIN+GOTEZ's Brightening Enzyme Mask I secured three macro influencers as brand ambassadors and models for content production to engage a young, urban, and diverse audience in the United States. Each influencer produced video and image assets for the brand to use on their social and e-commerce platforms. Throughout the breadth of the campaign, I activated 15 additional influencers for content creation purposes and to generate authentic conversations in the US.