Hellmann's, Social Media Management

Hellmann's

SOCIAL MEDIA MANAGEMENT

The Brief

Hellmann’s and celebrity chef Mario Batali invited America to join the Blue Ribbon Table for the brand’s centennial celebration.T o celebrate decades of delicious meals, Hellmann’s teamed up with Chef Mario Batali. According to Batali, starting with real, quality ingredients is the first step to making any mouthwatering dish. But, adding a little modern twist to the classics tempts the taste buds. In the brand’s video content series appearing on YouTube and Facebook, Chef Batali shares his how-to tips and modern touches to some of America’s most beloved Hellmann’s recipes.

My Role

As social media and community manager, I had to create engaging content to promote Hellmann’s Hundred Year Anniversary. Our main goal was to increase brand awareness organically and rebrand the Hellmann’s social channels as the friendly foodie next door. I also used social media as a way to provide customer support and award 100 blue ribbons over the course of the year.







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